Steril is a branding concept for a hip new juice shop that is secretly a cult.
Inspired by human psychology and mass hysteria, Steril brings the covert "new world mission" to a neighborhood near you!

Designed with the guidance of Gail Swanlund.

Custom icons inspired by ancient symbols of fertility, life, and death.

Custom apron and pins designed to be worn by baristas and employees. Pins represent different ranks of baristas.

Other projects: