Steril is a branding concept for a hip new juice shop that is secretly a cult.
Inspired by human psychology and mass hysteria, Steril brings the covert "new world mission" to a neighborhood near you!

Designed with the guidance of Gail Swanlund.

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Custom icons inspired by ancient symbols of fertility, life, and death.

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Custom apron and pins designed to be worn by baristas and employees. Pins represent different ranks of baristas.

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Other projects: